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Great podcasts for small business owners
It’s not an exaggeration to say that as a small business owner, you’re one of the busiest people on earth. After all, it’s up to you to do everything—and that includes educating yourself on new ways of doing things, keeping up on trends and industry changes, and…well, a whole lot more. But how can you stay up to date when there’s so much else to do?
With podcasts! You can listen to them in the car, when you’re exercising or even when you’re cleaning bathrooms. As a start, here are 14 excellent podcasts that can serve as teachers, mentors and leaders for the overworked small business owner—aka you.
How I Built This—This NPR podcast, hosted by Guy Raz, appears consistently on lists of the top business podcasts. Guy interviews innovators and entrepreneurs from today’s biggest companies (Whole Foods and Airbnb, to name two) about their journeys to success. While not technically about small business, you’ll find a wealth of inspiration in each episode as you hear about the triumphs and struggles of these entrepreneurs.
The GaryVee Audio Experience—Well-known author, speaker, entrepreneur and CEO Gary Vaynerchuk offers listeners tips and insights on a range of business, marketing and technology topics. Through a combination of interviews, keynote speeches, chats and other content, he offers blunt and honest advice, information and inspiration.
The Tim Ferriss Show—Tim Ferriss interviews fascinating guests from many walks of life—Malcolm Gladwell, Mark Zuckerberg, Peter Thiel, LeBron James, Margaret Atwood, Brené Brown, Hugh Jackman and more to pass on the secrets of their success. This podcast regularly ranks near the top of the Apple Podcasts business category despite the wide-ranging array of guests; that’s how interesting and inspiring it is.
The Goal Digger Podcast—Minnesota business owner Jenna Kutcher offers productivity tips, social media strategies and inspirational interviews to help you “dig in, do the work and tackle your biggest goals along the way.” While she’s at it, she also covers topics like branding and marketing, being a working mother, dealing with difficult customers and much more as you build your business.
Small Business Tax Savings Podcast—Explicitly geared for small business owners, this podcast, hosted by Mike Jesowshek, CPA, focuses on tax savings and building a sound financial foundation for your small business. As you’d expect from a CPA, you’ll get a lot of important information—without the fluff—designed specifically to help you minimize your taxes and maximize your profits.
Duct Tape Marketing—John Jantsch is the founder of Duct Tape Marketing, a digital marketing agency and consulting firm. In this podcast, he helps small business owners with small budgets gear up their marketing efforts. Branding, content, website design, SEO, strategy, new trends, how to stand out from the competition…he covers it all with his knowledge and informative interviews.
Marketing Over Coffee—Seth Godin. Simon Sinek. Ann Handley. If marketing and motivational superstars like these make you swoon, this is your podcast. Each week, John J. Wall and Christopher S. Penn bring you a 20-minute episode with tips, tactics, inspiration and interviews on topics that include email marketing, SEO and even the occasional foray into non-digital marketing.
Social Media Marketing—Whether you like social media or hate it, there’s no way around the fact that it’s nearly impossible today to market a small business without it. From content to platforms, Michael Stelzner explores social media strategies and tools and interviews social media experts on how business owners can find success with their social media marketing.
Marketing School—In this podcast, marketing guru Neil Patel and business advisor Eric Siu share lessons in digital marketing to help those who want to grow their businesses. These five-minute informational bites are released daily, covering topics like online marketing, social media, content creation, email marketing, conversion optimization, trends, insights and more.
Especially for female business owners
BizChix—Business strategist and coach Natalie Eckdahl brings you inspiring stories of female entrepreneurs and business owners who worked their way to success. Natalie’s diverse range of interviews cover everything from experiences, obstacles, insights, strategies and achievements as she helps women channel their natural strengths to get their businesses into top shape.
Go-to Gal—Jacelyn Mellone, a business strategist and marketing expert, focuses on helping female entrepreneurs find their footing in the business world. In each episode, she interviews successful female entrepreneurs who share their experiences in growing their businesses. Jacelyn also shares insights on the productivity, mindset and personal growth needed to succeed as an entrepreneur.
This list is just a starting point; there are dozens (if not hundreds) of other great podcasts out there. We hope they’ll help you overcome any challenges, stay inspired, and build your business to reflect your vision and dreams. Happy listening!